Make Sure Your Tech Stack Doesn’t Suck
Introduction
I recently wrote an article on how Salespeople can use AI to help them save time and sell more (The AI Sales Playbook You’re Not Using), so I thought I’d show Account Managers a little love too! This post will introduce you to AI tools that will help you in your Account Manager roll.
Your Tech Stack Could Be Holding Your Business Back—Here’s Why
Not familiar with the term “tech stack”? No worries—here’s a quick breakdown:
Your company probably uses Google Workspace (Gmail, Docs, Sheets), a CRM like HubSpot or Salesforce, maybe Outreach for sales automation, and Zendesk for customer support. All of these tools together? That’s your tech stack.
Now, choosing the right software isn’t just a small decision—it can impact your efficiency, your hiring, and even your bottom line. A well-optimized tech stack can boost productivity, reduce friction, and make your business run like a well-oiled machine. A bad one? Endless frustration, wasted time, and lost revenue.
🔥 3 Reasons Why Your Tech Stack Matters More Than You Think
🔹 Lack of Integrations = A Data Disaster 🤯
If your tools don’t communicate, your team is stuck manually moving data between platforms—which is slow, painful, and prone to errors. Every piece of software should seamlessly integrate or have a no-code way to connect (e.g., Zapier). If not? It’s time to rethink your stack.
🔹 Your Tech Stack Can Attract (or Repel) Top Talent 🎯
Yes, your software choices impact hiring. Talented professionals don’t want to work with outdated, inefficient systems. I always ask about a company’s tech stack before taking a job—and so do a lot of others. The wrong tools can make or break your ability to attract and keep top talent.
🔹 Better Tools = Faster Employee Onboarding ⚡
If your stack includes intuitive, industry-standard software, new hires can hit the ground running. But if you’re using complex, outdated, or overly customized tools? Expect a long, frustrating onboarding process full of manual workarounds.
🚀 How to Build a Tech Stack That Scales
✅ Plan ahead – Don’t just buy software to solve an immediate problem. Think long-term.
✅ Prioritize integrations – If a tool doesn’t easily connect with your existing stack, it’ll cause more problems than it solves.
✅ Don’t wait until it’s a mess – Switching software later is painful and expensive (trust me, I’ve been there).
The bottom line? Your tech stack is more than just software—it’s the backbone of your business. Choose wisely.
If you need help, companies like McGaw specialize in optimizing tech stacks. And if you have questions, DM me!
What’s one must-have tool in your tech stack? Drop it in the comments! 👇
#TechStack #BusinessGrowth #SaaS #Automation #Productivity
