AI Tools I’d Take Into a Revenue Knife Fight
Introduction
As a revenue leader, I don’t have time for tools that look good in demos but fall flat in execution.
If you’re leading sales, marketing, or RevOps and want to cut the noise, here’s what’s working for us.

What I’m Packing in My Revenue Arsenal (AI Edition)
AI isn’t replacing revenue leaders—it’s upgrading them. Here are the tools I’m using right now to move faster, sell smarter, and stay dangerous in any market.
🧠 Revenue & Sales Intelligence
- Gong – Conversation intelligence, deal insights, and coaching
- Clari – Forecasting, pipeline hygiene, and revenue visibility
- Apollo.io – AI-powered prospecting with enrichment and sequencing
- Humantic AI – Personality-driven sales engagement
✍️ Email & Content Automation
- Lavender – Real-time email coaching and personalization
- Regie.ai – Multichannel sequence generation for SDRs and AEs
- Copy.ai – Blog posts, ad copy, landing pages at scale
🗣️ Call/Meeting Intelligence
- Fathom – Free Zoom call summaries and action items
- Otter.ai – Meeting transcription and highlights
- Fireflies.ai – Call recording, notes, searchable archives
🤖 CRM Assistants & RevOps Automation
- Magical – Text expander + AI autofill in CRMs
- Scratchpad – Fast pipeline updates on top of Salesforce
- People.ai – Deal attribution, rep activity tracking, coaching insights
📈 Marketing & Demand Gen
- Jasper – Marketing content, ads, and SEO at scale
- Mutiny – AI-powered website personalization for B2B
- Clearbit – Enrichment and dynamic segmentation
🎯 Bonus (For Early-Stage or Fractional Leaders)
- Sonar – CRM change tracking & alerts for HubSpot/SFDC
- Descript – AI editing for demos, podcasts, training videos
- Notion AI – Internal wikis, SOPs, and strategy docs powered by AI
#AIinSales #GTMStrategy #SalesTech #RevOps #FractionalLeadership #AIStack #SalesEnablement #SaaSLeadership #RevenueGrowthechnology #SalesTools