I help organizations improve the way they work by simplifying processes, building scalable systems, improving reporting, and supporting cross-functional teams. Whether working with startups or growing businesses, I enjoy solving operational challenges that help employees, customers, and organizations succeed.
Business Operations | Process Improvement | CRM Administration | Customer Success
Helping Organizations Work Better
Business Operations | Process Improvement | CRM Administration | Customer Success
I enjoy helping organizations become more organized, efficient, and effective by improving their systems, processes, and communication.
Throughout my career, I’ve found that the work I enjoy most isn’t tied to a specific industry or job title. It’s identifying opportunities, simplifying complexity, and building operational foundations that help teams work more effectively. Whether improving workflows, organizing information, documenting processes, or supporting customers, I enjoy solving problems that make work easier for everyone involved.
My experience includes business operations, revenue operations, CRM administration, process improvement, and customer success. From startups to growing businesses, the common thread has always been the same: helping organizations build better systems that support long-term success.
Outside of work, I’m also an author. Writing has become one of my favorite ways to organize ideas, explore new perspectives, and share what I’ve learned. It’s a creative outlet that continues to shape how I think, solve problems, and communicate.
From People I’ve Worked With
I’ve had the privilege of working with incredible teams as a leader and executive. Here’s what some of them had to say about our work together.
Adam’s Articles
From boardrooms to burnouts, these are my takes on leadership and growth.
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Business Lessons from Baywatch and Taylor Swift
Introduction Think about it. A TV show like Baywatch once dominated global screens, became a cultural phenomenon, and then faded into nostalgia. Today, it’s getting a reboot—new cast, fresh spin, but still anchored in the same iconic lifeguard stand and red swimsuit that made it memorable. At the same time, Taylor Swift is rewriting the…
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What Tommy Shelby Can Teach Us About Sales Strategy
Introduction Thomas Shelby isn’t just a gangster in Peaky Blinders, he’s a master strategist, negotiator, and leader. He knows that survival (and growth) comes down to balancing bold moves with calculated risks. In sales leadership, the same rules apply. You’re not just managing deals, you’re navigating uncertainty, competition, and high stakes. Here’s what Tommy Shelby…
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What Blockbuster Taught Me About Business and Fractional Leadership
Introduction Before Netflix, there was Friday night at Blockbuster. A sea of DVDs, fluorescent lights, and the thrill of finding the movie. But Blockbuster’s fall wasn’t just about streaming—it was a masterclass in missed leadership, slow pivots, and bloated org charts. In this article, I unpack what Blockbuster’s story reveals about business strategy—and why fractional…
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Leadership On-Demand: What Netflix Can Teach Us About Hiring Smarter
Introduction Stream strategy. Skip commitment. Cancel anytime. Remember when you had to buy an entire DVD box set just to rewatch one season of a show? Now you stream what you want, when you want, and cancel when you’re done. That’s fractional leadership in a nutshell Full-Time Execs Are the Cable Bundles of Business With…
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AI Tools I’d Take Into a Revenue Knife Fight
Introduction As a revenue leader, I don’t have time for tools that look good in demos but fall flat in execution. If you’re leading sales, marketing, or RevOps and want to cut the noise, here’s what’s working for us. What I’m Packing in My Revenue Arsenal (AI Edition) AI isn’t replacing revenue leaders—it’s upgrading them….
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Duct Tape Isn’t a CRM Strategy. Time to Grow Up
Introduction I used to run a team that used Salesforce. Also HubSpot. Also… a spreadsheet. And Slack. And Monday. And a whole lot of duct tape. Forecasts were off. Leads slipped through the cracks. No one really trusted the data. “It kind of works… for now,” I told myself. Spoiler: it didn’t. How to Fix…
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Wasting time in Salesforce or HubSpot? Let’s fix the foundation.
Introduction Too many businesses invest in great tools but still battle messy data, lost leads, and frustrated teams. It’s not the platform — it’s the infrastructure behind it. Why Most CRM Setups Fail (and How to Avoid It) If you’re struggling with Salesforce or HubSpot, chances are you’re running into one (or more) of these:…
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The Hidden Growth Engine: Fractional CROs, VPs of Sales & More
Introduction Let’s face it—hiring great executive talent is tough. It’s expensive. It’s time-consuming. And for a lot of startups or fast-scaling companies, it’s just not the right fit to bring on a full-time CRO, VP of Sales, or VP of Growth too early. Sales leaders: If AI isn’t part of your daily playbook, you’re already…
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How Top Revenue Leaders Are Using AI to Work Smarter (Not Just Harder)
Introduction Let’s be honest—leading revenue teams is no small feat. Between sales, marketing, customer success, forecasting, and retention, revenue leaders have a lot on their plates. But the most forward-thinking leaders are using AI to lighten the load, gain clarity, and drive real, scalable results. Sales leaders: If AI isn’t part of your daily playbook,…
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AI: The Ultimate Time-Saver for Account Managers Who Do It All
Introduction I recently wrote an article on how Salespeople can use AI to help them save time and sell more (The AI Sales Playbook You’re Not Using), so I thought I’d show Account Managers a little love too! This post will introduce you to AI tools that will help you in your Account Manager roll….
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Scaling Revenue? Why a Fractional VP Might Be Your Best Move
Introduction What is a Fractional Revenue Leader? A fractional CRO, VP of Sales, or VP of Growth is a senior executive who joins a company on a part-time or contract basis to provide high-level expertise—without the cost and commitment of a full-time hire. These leaders step in quickly, assess challenges, and execute strategies that accelerate…
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The AI Sales Playbook You’re Not Using (Yet!)
Introduction AI isn’t here to replace sales reps—it’s here to make them more effective, efficient, and unstoppable. From automating repetitive tasks to analyzing customer data and predicting buying behavior, AI helps sales teams close more deals in less time. Sales Reps, Meet Your New Best Friend: AI Imagine closing more deals without working overtime. Sounds…
