Experience

FRACTIONAL LEADERSHIP | REVENUE, GROWTH, & GTM

Adam DesAutels (contract-based) July 2022 – Present

Serve as a part-time or contract-based executive, providing strategic leadership in sales, marketing, and revenue operations for growing startups and scaling businesses. Responsible for developing and executing go-to-market strategies, building scalable processes, implementing tech stacks, and aligning cross-functional teams—all without the need for a full-time leadership hire. Fractional roles are typically focused on accelerating growth, optimizing resources, and guiding teams through key phases such as product-market fit or expansion.

  • Designed and implemented a scalable CRM infrastructure, enhancing sales performance, pipeline visibility, and operational efficiency across teams.
  • Automated marketing outreach via email and LinkedIn, boosting engagement, improving conversion rates, and significantly reducing manual workload.
  • Developed a predictable revenue framework, improving forecasting accuracy, optimizing sales strategies, and driving sustained business growth.
  • Integrated AI-driven solutions into revenue teams (Sales, Account Management, and Customer Success), streamlining workflows, cutting costs, and increasing overall productivity.
  • Mentored teams on CRM and AI tool adoption, accelerating digital transformation and fostering a culture of continuous improvement.

VP OF REVENUE

BuyerBridge May 2018 – July 2022

BuyerBridge is a SaaS platform that empowers in-house marketing teams, agencies, vendors, and OEMs to efficiently deploy and manage automated, Omnisocial advertising. The business unit consists of a 37-person team dedicated to building and selling SaaS solutions for the automotive industry.

  • Led and optimized an 8-person sales and support team, improving performance, streamlining workflows, and driving revenue growth.
  • Achieved 158% YoY growth by implementing data-driven sales strategies and process improvements.
  • Recovered 24% of COVID-related revenue losses within three months through strategic re-engagement and channel expansion.
  • Managed $20M+ in annual ad spend, overseeing campaign performance, budget allocation, and partner collaboration to maximize ROI.
  • Strengthened channel partnerships, enhancing partner engagement and expanding market reach for sustainable growth.

HEAD OF PARTNERSHIP, NORTH AMERICA

Selligent Marketing Cloud Feb 2018 – May 2018 (fractional)

Selligent Marketing Cloud is a 198-person team specializing in B2C marketing automation, enabling brands to engage consumers across all critical channels. Trusted by 700+ brands across retail, travel, automotive, publishing, and financial services, the platform drives data-driven customer engagement.

  • Spearheaded U.S. market expansion, securing 4 net new accounts within the first 3 months, each averaging $100K ACV, by developing targeted outreach strategies and fostering key relationships.
  • Partnered with global teams to create and execute international go-to-market strategies, ensuring alignment across sales, marketing, and product teams to drive market penetration and revenue growth.
  • Established key partnerships and sales channels, accelerating brand awareness and positioning the company for long-term success in a highly competitive market.
  • Analyzed market trends and customer needs, refining value propositions and sales messaging to better resonate with enterprise clients and drive conversion rates.

DIRECTOR, CHANNEL SALES

Birdeye May 2018 – July 2022

Birdeye is an all-in-one reputation and customer experience platform designed for local businesses and brands. Trusted by 100,000+ businesses, the platform helps manage online reputation, engage with prospects through digital channels, and leverage customer insights to drive growth.

  • Joined as full-time employee #8, playing a key role in scaling the company from under $1M to over $40M in annual recurring revenue during high-growth phase.
  • Built and executed the strategy and go-to-market plan that launched the company’s channel division, growing it from $0 to $11M ARR, including partner recruitment, enablement, and performance management.
  • Established scalable processes and infrastructure to support rapid growth, including partner onboarding, training programs, and channel-specific sales playbooks.
  • Collaborated cross-functionally with product, marketing, and customer success teams to ensure alignment and a seamless partner experience.

FOUNDER & CEO

Moably Dec 2010 – Jan 2014

Moably was a SaaS platform that enabled businesses to create a seamless mobile version of their desktop website—no coding required. With an intuitive 10-step process, Moably empowered 15,000+ users to enhance their customers’ online experiences.

  • Transformed a concept into a fully developed, market-ready SaaS platform, overseeing product development, go-to-market strategy, and launch execution.
  • Scaled user base from 0 to 15,000+ across 183 countries, driving global adoption through strategic marketing, partnerships, and product-led growth.
  • Implemented scalable acquisition and retention strategies, ensuring sustainable growth and user engagement.
  • Optimized platform functionality and user experience, leveraging customer insights to enhance product-market fit.

Fractional Executive

​Adam DesAutels is a seasoned fractional executive specializing in driving revenue growth for startups and scaling businesses. With extensive experience in sales, marketing, and revenue operations, he excels in developing and executing go-to-market strategies, building scalable processes, and aligning cross-functional teams. Adam’s expertise enables companies to achieve accelerated growth and operational efficiency without the need for a full-time hire.​

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